Shrewd marketing Sony! Whilst everyone is getting set up for the forthcoming Mobile World Congress craziness over the next week. Sony has launched a pre-emptive strike by scheduling an advanced press conference for 6pm today.

Great news is that they have a lot to talk about in the form of 2 new previously unannounced android handsets in the form of the Xperia  x10 Mini and the Xperia X10 Mini Pro.

In Sonys press release they have gone into a great deal of detail about what specs and features the phones will have on their release.  Both phones are identical in all aspects except the “pro” version has the addtion of a slide out keyboard.

Like Xperia x10, they will have the new Sony customized applications(timescape and mediascape) and the slick user interface we have seen demonstrated in previous articles.

Even though the phones have  smaller form factors than their Xperia big brother, Sony have packed in great specs such as

• a 600Mhz processors
• 5MP camera
• 2.6imch screen
• Multiple color choices

These phones  are expected to launch in Q2 of 2010.

See video below showing off the handsets, along with some cool looking bods who enjoy smiling at their phones and pretending to look lost.  The guy with the scarf is my pick to win most awesome moustache of the year.

The new Sony EricssonXPERIA™ X10 mini pro | SEMC Blog.

Related posts:

1. Sony Ericsson Xperia Arc vs. iPhone 4