As part of my series on the Motorola App summit- ( Introduction is here)- I have annotated and added some items to my notes I took during the sessions- I hope they are useful! For this post where does Motorola see the future going? Find out below!
What is the next stage for Mobile?
1. Enterprise Mobility.
At the moment, business mobile apps are a tough sell however things are changing. IT managers are opening up to mobile devices. Not because they want to, but because they are being forced to. Mobile devices are high productivity tools, people are interested in using them, so much so that they are buying their own devices to use for work. ( My old blackberry is gathering dust in my drawer- whilst I use my Nexus for work related items) IT Managers need to figure out how to make it work and make it secure.
Last year’s problem was screen sizes getting bigger- how are developers going to cope with handsets supporting multiple screens? The experience is going to be about how these interconnects can give new experiences. A phone can be a remote control for your television, or the video its playing. It can be a presentation where you are projecting from the phone and reading notes from the handset. Multiple screens create multiple possibilities.
3. Content Everywhere
People are happy with having content everywhere- facebook, flickr, email- however the secret sauce of mobile will be allowing people to access it – using whatever context they happen to be in- be it television, mobile or tablet ( or car for that matter!)
4. Html5 Enhanced Web
The line between apps and mobile websites is going to become even more blurred. A lot of the functions that were traditionally only available to flash websites or native apps are already more easily accessible using the html5 capabilities of Android’s latest handsets. Think 3D, games, video, offline storage will be available for web experiences and how the future developers of mobile will use these tools, will add vastly to the users’ experience.
5. Convertible Mobile Phones
No I don’t mean a mobile with a soft top, but turning your mobile phone into a media centre or a laptop using an accessory can provide best of both worlds. ( See the Motorola Atrix promo video below for how this technology is right around the corner)
6. Anything Else you can think of?
More people can own mobile than PCs- because of the lower price point. Some people’s very first internet experience has been through a mobile. Over the next few years there will be new markets, new paradigms, new use cases and most important new user experiences that will take mobile onwards and further than most of us can contemplate. Enjoy the ride!